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Texas Flag
 
Dallas Seminar 
   
There is an exciting seminar which has been added to our events calendar. 
 
We are a proud sponsor of the "Triple Play" seminar hosted by InterMed Specialists (IMS).
 
On Saturday, Dec. 5 learn how to get reimbursed for laser therapy treatments, how to market them, and all about the equipment.  There will be plenty of hands-on opportunities as well as information on decompression and rehab.
 
The price is $50 and the program will run from 8:30 - 5:00 in Lewisville, TX.
 
Call 972-906-9200 to register. 
 
 
toenail fungus
 
Not a pretty sight
 
Toenail fungus can be treated with laser therapy
 
Onychomycosis, commonly referred to as toenail fungus plaques 40 million children and adults.  This problem is typically unsightly and often painful.
 
A highly effective solution is laser therapy coupled with anti-fungal agents.   
 
It is also helpful to remind patients that this problem can often be prevented by keeping the toenail beds dry and dirt-free, wearing shoes with covered toes and avoid wearing socks to bed.
 
Don't miss this tradeshow
 
Parker College of Chiropractic
Parker Seminar 2010
Las Vegas Hilton Hotel 
January 14 - 16
 
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Basketball injury
Free Sports
Medicine Webinar
 
Dr. Jon Porman was asked by Dynamic Chiropractic magazine to give a presentation titled:  "Building your Sports Medicine Rehab / Performance Practice with Advanced Laser Technology".
 
This FREE one-hour webinar will take place on December 17 at 1:00 EST. 
 
bows
  Laser Therapy
  Marketing Ideas
  for the Holidays
 
As we enter the holiday season, why not build your business and share the gift of laser therapy with your patients?  
 
Option 1:  Newsletter promotion.  In your newsletter to your patients, make a holiday offer.  Come in for a complementary laser therapy treatment in exchange for canned food or a $20 drive donation to the food bank.  Help the less fortunate while taking care of your health.  Once your patients have a treatment, they will come back for more.  A $50 discount coupon could be included in their materials providing a discount off of their next laser package purchase. 
 
This suggestion was provided by Dr. Pat McLean.  Another program that she implements at her chiropractic office:  In exchange for a food drive donation, she has also offered free exams and x-rays for all family members to bring in new potential patients.
 
Option 2 Refer-a-Friend incentives.  Suggest to your patients that they bring-a-friend or refer-a-friend.  You could offer incentives involving free treatments or discounts. 
 
Option 3:  If they try it, they will buy it.  As 2009 comes to a close, you can thank your patients for their support by offering them a free demo or treatment.  Patients will see that the laser is painless and effective.   Tell them what they can expect and if additonal treatments are necessary for their ailment.

These are just a few marketing ideas.  To receive the full list, email us and request the "ROI in less than 90 days" document,  We will email you a copy. 
arthritis
Arthritis - 
Is Laser Therapy
a Good Fit?
    
 
There are 21 million Americans with OsteoArthritis, 1.2 million with Rheumatoid Arthritis and over 300,000 children with the disease.
 
Studies reveals that low level laser therapy reduces inflammation in arthritic patients.
 

Phototherapy BookLearn Before You Buy 
 
Reference Document Long After the Purchase 
 
The science behind laser therapy is fascinating.  Which Class of lasers is best for you?  What should you look at when buying a laser therapy device?  Doug Johnson, ATC, EES, CLS spells out all of the considerations and the science behind laser therapy in the Phototherapy 101. 
 
Available for $65 exclusively through Multi Radiance Medical, this 225-page text provides a reference guide for phototherapy technology.  
 
After discussing in detail the technical specifications, clinicians will be able to effectively evaluate and compare light therapy devices based on power, classification, wavelength, frequency, and diode construction. 
 
 
Archived Webinar
Earlier this month, Dynamic Chiropractic magazine hosted a webinar on laser therapy. 
 
Titled, "Misconceptions about Laser Therapy: How to improve clinical and business outcomes through New Hybrid Technology" it is now archived for viewing at your convenience:
 
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